It can be done if you have a tested financial template to
draw the forecasts. You also need to have a clear idea of the business model so
that you can break down the numbers. If these 2 aspects are taken care of a
startup business plan can be completed within 7 days. However, there has to be
atleast 2 people working on the plan. While one person takes care of the
financials the other needs to work on the research part. Sections like market
potential, risks, competition require extensive research and it has to be
worked on dedicatedly. Below I have listed 7 steps that will help you to
complete a business plan within a weeks time.
·
Structure of
the plan- A business plan can be 100 pages long or it can be a crisp small
business plan of 15-18 pages within which the story can be wrapped up. A well
written business plan of 15-18 pages with specific content and a great design
can do the game for you. Details if asked later on can be shared as required. So
you can do without the ‘thud effect’ if you have to complete the plan fast!
·
As defined by the US Small Business
Administration (SBA) try writing something between a traditional business plan
and a lean startup business plan. Lean startup business plans focus on
summarizing only the most important points while a traditional plan is more
detailed. So the plan that you write should summarize the key sections in
bullets but the financial forecasts should be fairly detailed because that is
what attracts the investors (if they are the target audience).
·
I will not go into the structure of a plan
because I assume most readers are familiar with it but when writing a quickfire
plan surely avoid sections like operational plan, supply chain etc. that may
take a longer time to complete.
·
In the financial forecasts use a simple Cash
flow discounting formula to arrive at the valuation. If required, the
valuations can be kept aside for the moment if it is not mandatory as well as
parameters like Sensitivity analysis. This is especially true for startups
because valuations for startups can differ based upon the assumption of the
founders and the investors.
·
Now comes the other sections on Outlining the
products and services, Market Research and Competition. These are very
important sections and they need to be completed with a limited coverage and
time. When I say limited coverage, I mean that all important factors and the
differentiators of the product or service have to be done. Second, the
competition should showcase not more than 2-3 competitors and the comparison
matrix should include only 5 key parameters. The Market Research should purely
focus on the overall market that the company can address.
Another key point that I came across from a Fundera Blog is
the target audience of the business plan. It is better to adapt the master
version slightly based on who’s reading it. For instance, lenders will be most
interested in financial projections, and therefore, the copy for lenders might
be adjusted slightly to highlight these projections. On the other hand, investors
might place more emphasis on your product, service, and marketing plans, and
your copy for them should reflect this. Therefore you may decide to create one
master version of your business plan, duplicate it, and make changes when
sharing with either a lender or an equity investor.
Using samples can be another
intelligent way to cut down on time. There are many samples available in
different segments. Some of the sections like risks are fairly common for
businesses in the same segment and can be reused. However when reusing, the
business plan writer should customize it as much as possible to ensure that it
fits in the current scheme of things.
Another important point that I
missed out! All the factors mentioned above is applicable if you have some idea
of writing a plan. As for the financials, atleast someone in the team should
know the concept of forecasting and accounting fundamentals. Even if you are
using a template, you should have knowledge of where the input goes. If the
fundamental concepts are not clear, it can be a big mess on the day you are
presenting it to an investing team. In
these circumstances working with professional business plan writers available
for hire would be a good idea. Another option would be to work in co-ordination
with a professional business planner wherein some section can be offloaded to
them.
The plan has to be moved through
quickly as this will help to make it ready before the deadline. The business
owner should make the requirements very clear if working with an external
planner or even writing the plan themselves. A clear plan and quick action
should certainly help to achieve the objective of completing the plan within a
week’s time.
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