In this
post, I am going to speak about a 293 page RFP response that I had completed
with 2 of my associates supporting me in the effort. It was not very long back,
just in June 2019! I got this request from a new client that there are 3 RFP’s
that needed to be responded all in a period of 45 days sequentially. I am
making this 293 pager, the protagonist of this article because this is one of
the longest that I have ever written. I will structure this post into different
sections, so that readers can understand the challenges, process and final
wrap-up well and can implement them to respond to any RFP.
Challenges
The
challenges that I faced in this RFP was understanding the domain. It was not in
my core areas and the client clearly told me that I can support with materials
but the entire technical section of the response will have to be completed by
our team. The sections that I faced challenges are as follows:
·
Health and Safety at Work
·
Contractual Mobilization
·
Quality Control
For each
of these sections, we had to curate the content to make it appropriate for the
response. The way to resolve this is to understand the situation very well by
reading the RFP and also referring to material provided followed by aligning
the responses to the queries put in the RFP. These 3 sections were around 50
pages of the response.
How to respond effectively within
timeline
Managing
these 3 sections and getting the client approval turned out to be the most
crucial aspect of this proposal. These 40 pages were responded within a
timeline of 7 – 10 days time. The team structure should be 2 people full time
and another who can shadow the process and provide the necessary input when
required.
Ideally,
completing this section in 8 days is ideal because you still have a good 7-12
days before the submission considering the overall timeline for submission is
between 15 – 20 days. Once this section was done, the rest of it was primarily
documentation work wherein you need to work on the Executive Summary, Company
experience, Licenses, resource CV’s etc. These sections also take up a good
amount of time because small issues related to formatting a table, putting an
image in the right size and similar mundane activities. You can keep a good 5-7
days for this work keeping it on a rigorous schedule.
While
starting work on a large RFP, I cannot reiterate more the fact that the team
element is crucial for success when you write the response to the request for
proposal. Even when you know everything that should go into your proposal,
getting it all down on paper before your deadline can be a big challenge.
However, there is a difference between knowing the kinds of things that should
go into a proposal and having a list ready to go for this particular proposal.
The best way to accelerate proposal writing is to accelerate figuring out what
to write and have the team understand how to write from the RFP requirement
perspective. Once the process has caught pace within 2-3 days, a team meeting
to check the progress of the response is absolutely essential. Any slipup
should be immediately highlighted and the team should respond adequately fast
to ensure that the response progress is back on track.
Separate
wish list items from the actual response required. It may be that you would
love the evaluator to know certain offerings that you have but it is not
necessary to plug it into the core sections. Include these items in the
Appendix Section and provide a link like “If you want to know more, please
refer to Appendix”. This in all probability will lead the evaluator to know
about the extras that you have on offer.
Wrapping up the proposal Response
In this
phase, your team should focus on incorporating client reviews, making the final
quality checks in terms of grammar, flow of the write-up, adding or omitting sections
as deemed necessary and touching up on the look and feel of the document. It is
important that you should focus on winning when you figure out your bid
strategies and offering, before the writing starts. The pre-RFP stage should be
driven by what you will need to know to close the sale.
There is
no perfect way to construct an RFP, but we need to plan very well to create a
great response to a RFP. Take the time to correctly structure from the
beginning. Your responses will not only be of higher quality if you plan well,
but you will also have a better chance of ending up being the winner.
Finally,
it is ideal to target to complete the RFP response atleast 2 days before the
submission date and complete the submission a day before the submission date.
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